LOGO AND VISUAL IDENTITY FOR LAW FIRM

Johara Prado Advocacia

Lawyer Clarissa Johara do Prado decided to open her own office to fulfill her dream of having a business with her brand, prioritizing credibility, trust and personalized service.

She wishes to boost services with more modern and efficient management, preserving the tradition and seriousness of the legal area, but promoting a more pleasant, light and current working environment.

The name “Johara Prado Sociedade Individual e Advocacia” reflects the union of her personal and professional history, keeping her maiden name combined with her husband’s surname, preserving her identity and individual trajectory.

The brand

The proposal brings a minimalist, clean, discreet and elegant concept.

The font used is modern and imposing, modified to feature more rounded corners and cuts that refer to the concept of the symbol that accompanies the brand.

The spacing is generous and the capital letters convey strength and credibility.

The composition brings a humanist air that conveys an idea of ​​modernity and lightness. The curved extensions in some parts of the font bring a soft, feminine touch to complement the design.

The more faded and conservative color palette gives the brand a serious, discreet and elegant look.

Copper details accompany the navy blue, giving a touch of elegance and refinement. A soft geometric pattern was created that echoes the shape of the logo and complements the supporting pieces.

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