LOGO AND VISUAL IDENTITY FOR LAW FIRM

Hadad Martins Furtado Advogados

Hadad Martins Furtado is a law firm located in São Paulo that values ​​personalized and attentive service.

Their client portfolio is limited, which makes the attention directed to each case even greater. The partners intended to position themselves in the market as a solid brand that conveys security, credibility, experience and sophistication.

The brand

The brand proposal brings a minimalist concept, with only typography presenting the name of the office with subtle cuts suggesting overlap and giving a touch of volume to the composition. The cuts follow the angle of the graphic elements that present a striped effect that refers to the Octávio Frias de Oliveira Bridge, which is one of São Paulo city´s postcards, at the same time that it reminds us of the pattern in pinstripe suits.

The elements bring elegance and youthfulness to the brand, as the partners are young and offer innovative legal solutions.

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