The logo is just a graphic representation of your firm. The visual identity project considers the typography, color palette, textures, graphic patterns, icons, applications, rules for using the logo, etc. In addition, it is the set of elements of your identity that will generate identification with the client, add personality to your brand and facilitate the application in different materials (cards, banners, folders, signs, billboards, videos, posts).

An interesting and consistent design boosts your office to a more professional level, which considerably increases your chance of standing out among your competitors. Your client’s initial perception can last milliseconds and their hiring decision can be impacted by a well or poorly constructed visual identity.

After an initial conversation by call of up to 40 minutes to get to know your work and the performance of your office, you will answer a brief questionnaire to help in the preparation of the briefing that will guide the creation. Next comes the research and execution part of the project. Before the stipulated deadline, the presentation is delivered with your logo, your complete visual identity with typography, colors, applications and justifications. If necessary, adjustments are made and after final approval, the complete package is sent with open vector files, watermarked versions (PNGs without background), social media avatars, covers for social media (Facebook, instagram and LinkedIn) and fonts.

No, however, applications are suggested in materials such as envelopes, cards, folders and other options that can later be negotiated in a separate package. I deliver the configured files for printing and help with the production with the graphic if necessary.

Yes! My specialty is precisely to apply your visual identity to your institutional website. I even make discounted packages for Logo and Visual Identity + Website projects. Ask for a quote.